About Us

From Memories to Keepsakes – Treasures That Last a Lifetime

Joyful Memories Last (JML) was founded by Jin Liu, a talented young artist and Parsons School of Design graduate. While studying in Paris, she discovered the magic of photography—how a single captured moment can hold a lifetime of joy.

We know how quickly time flies, and how easily the precious moments of newborns and babies can fade. That’s why Jin is dedicated to preserving the tiny details, the laughter, the sleepy cuddles, and the everyday wonder that tell your family’s story. With years of experience working in hospitals before starting her business, newborn and baby photography is her true expertise—requiring patience, care, and a deep understanding that not everyone can offer. Through her lens, every fleeting moment becomes a timeless keepsake—memories you and your loved ones can feel, share, and treasure forever.